Ep. 22: Foreign Solopreneurs and Small-Medium Japanese Businesses with Anthony Griffin
Featuring guest
Anthony Griffin
We had the pleasure of hosting Anthony Griffin, renowned marketer and communications coach, who founded Saga Consulting to help Japanese companies reach global audiences. Throughout our conversation, we explored Anthony's entrepreneurial journey and his insights on building quality networks, especially during COVID times. We discussed the evolving mindset of 'Foreign Curious' Japanese small-medium businesses and the challenges of managing client expectations in Japan's white glove service culture. Anthony shared valuable perspectives on creating value-based content, illustrating commitment to the Japanese market, and leveraging technology for cross-border collaboration. We also delved into the importance of maintaining both business and personal health as an entrepreneur abroad, and how to effectively charge for 'plus alpha' services in Japan while identifying emerging opportunities for Japanese SMEs.
Themes of Inquiry
- Cross-border marketing
- Japanese SME global expansion
- Entrepreneurial networking
- Client expectation management
- Plus alpha value creation
We had the pleasure of hosting Anthony Griffin, renowned marketer and communications coach, who founded Saga Consulting to help Japanese companies reach global audiences.
Episode Summary
We had the pleasure of hosting Anthony Griffin, renowned marketer and communications coach, who founded Saga Consulting to help Japanese companies reach global audiences. Throughout our conversation, we explored Anthony's entrepreneurial journey and his insights on building quality networks, especially during COVID times. We discussed the evolving mindset of 'Foreign Curious' Japanese small-medium businesses and the challenges of managing client expectations in Japan's white glove service culture. Anthony shared valuable perspectives on creating value-based content, illustrating commitment to the Japanese market, and leveraging technology for cross-border collaboration. We also delved into the importance of maintaining both business and personal health as an entrepreneur abroad, and how to effectively charge for 'plus alpha' services in Japan while identifying emerging opportunities for Japanese SMEs.
The Guest Biography
Anthony Griffin
Anthony Griffin is a renowned marketer and communications coach who founded Saga Consulting, a boutique agency specializing in helping small to mid-sized Japanese companies market to global audiences. As an entrepreneur operating in Japan's unique business environment, Griffin has developed expertise in cross-border collaboration, value-based content creation, and managing the high service expectations of Japanese clients. Through Saga Consulting, he focuses on bridging communication gaps between Japanese businesses and international markets, helping companies navigate global expansion while maintaining their commitment to quality service standards.
Continue the Dialogue
Ep. 23: Danish Service Design Applied in Japanese Preventive Healthcare with Esben Grøndal
We explore the fascinating intersection of Danish design methodology and Japanese healthcare markets with Esben Grøndal, co-founder of Public Intelligence's Japanese subsidiary. Throughout our conversation, we dive deep into the business opportunities within Japan's relatively untapped welfare and preventive healthcare sector. We examine how cultural assets like omotenashi and teinei can actually accelerate rather than complicate the design process. Our discussion covers the practical challenges of conducting user research in Japan's fragmented healthcare system, the misconceptions around Japan's relationship with technology, and the potential for design arbitrage. We also explore effective Denmark-Japan collaboration models and how to meaningfully involve citizens in service design processes, providing valuable insights for anyone interested in cross-cultural business development and human-centered design.
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